Richard Widdowson is the Vice President, Global Retail and Consumer Goods Solutions for SAS. In this role, he guides retailers and consumer goods companies along their digital transformation journey, using analytics to turn a world of data into a world of intelligence.

Widdowson has 25 years of leadership within multi-retail environments, including mass merchants, grocery stores, national chain drug stores, and department stores. While working in the UK, US, and Canada and overseeing operations in 14 countries, he has led technology implementations and business transformations using Oracle, JDA, IBM, and SAS to improve processes and efficiencies resulting in significant top and bottom-line increases.